You have a problem, so you buy a product to fix that problem.
This is the case for me, and my inability to wake up in the morning.
I am tempted to buy a ‘sunrise alarm clock’, which will slowly beam a ton of light into the bedroom for me. Sure it would help, but it doesn’t address the issue that I can’t pull myself out of bed, and turn the lights on myself.
Buying motivation is convenient, but strengthening your willpower by creating good habits is a whole lot more effective.